Advanced Driver Assistance Systems Market Share

North American Market Statistics

North America industry is predicted to hold largest revenue share of 44% by 2037. The market demand in the region is also expected on account of the presence of government initiatives to mandate ADAS.  Agencies such as the National Highway Traffic Safety Administration (NHTSA) in North America increase consumer awareness by emphasizing how ADAS may improve performance and productivity, as well as the benefits of ADAS when weighing costs versus benefits to assist propel mass market deployments and increase uptake.

To guarantee that the United States leads the globe in automated vehicles (AVs), the US government is dedicated to promoting advances in surface transportation and is working to update current laws to assist OEMs in creating and testing essential safety technologies and navigating the more cumbersome regulatory procedures. For instance, as of September 1, 2022, automakers, who account for more than 95% of the new car market in the United States, have promised to make AEB the first ADAS that is standard on all light-duty cars (NHTSA).

Besides this, on Sep. 1, 2020, Transport Canada asked for comments on revising its laws to incorporate advanced driver assistance systems (ADAS) in a notice that stated that new Canada Motor Vehicle Safety Standards would replace the current ones for ADAS safety regulations applied to commercial trucks and school buses, and other types of vehicles such cars, trucks, motorbikes, and passenger buses.

APAC Market Analysis

The Asia Pacific region will also register a robust revenue share for the advanced driver assistance systems market during the forecast period and will hold the second position owing to the increasing integration of ADAS in vehicles. The Asia Pacific region's automotive megamarkets in China, India, Japan, and South Korea are contributing to the growth of ADAS enabling automobiles to drive more intelligently and autonomously.

In several Indian cars, ADAS are extensively being installed due to the rising importance of road safety. According to the forecast, by 2030, more than 25% of new cars sold in India will have Level 2 ADAS installed.

Additionally, China aspires to lead the world in advanced driver assistance systems, or ADAS to take advantage of the advantageous advanced driver assistance systems market conditions and contend with international automakers.

Furthermore, the Japanese car ADAS business seems to be doing well, with opportunities in the big, luxury car, crossover, and mid-size vehicle sectors suggesting a shift in focus toward safety and better driving experiences.