Advanced Analytics Market Share

The North America advanced analytics market is projected to be the largest with a share of about 45% by the end of 2036. This growth is attributed to the increasing infrastructure for the implementation of advanced analytics in the region. Further, the adoption of advanced analytics such as artificial intelligence and machine learning is estimated to contribute to the growth of the market in the forecast period. Increasing collaborations with various key players in the industry is also predicted to drive industry progression.  For instance, in December 2021, Microsoft Corporation and CVS Health collaborated in order to develop an innovative solution that could help improve the health of consumers. CVS leveraged Azure Cognitive services such as Computer Vision for automating its tasks. Further, the presence of various advanced analytics solution providers in the region such as Microsoft Corporation, Oracle, and IBM Corporation is also estimated to contribute to the growth of the market. Additionally, the presence of many businesses and new businesses coming up in the region needs advanced analytics solutions for a better understanding of the business is also estimated to boost the market growth in the region.

The Asia Pacific advanced analytics market is estimated to be the second largest, registering a share of about 24% by the end of 2036. This growth is credited to the rising adoption of big data analytical tools and solutions in the region. Further, the increasing investments of businesses in customer analytics to improve business success and efficiency are estimated to contribute to the growth of the market in the forecast period. Moreover, the presence of many travel companies in the area is also estimated to contribute to the  advanced analytics market growth. Adopting analytics solutions for gaining insights on the itinerary of buses, trains, and flights is the reason.