Activewear Market Regional Analysis:
North America Market Analysis
North America activewear market is poised to account for revenue share of more than 40% by the end of 2035, driven by trends such as athleisure, focus on sustainability, and technological advances in fabric designs. Brands are introducing advanced performance products with moisture-wicking and temperature-regulating technologies. Companies are also expanding their presence in the region to provide consumers with better access to their products. For instance, in October 2022, Vuori announced the opening of its first East Coast, New York City flagship.
The U.S. activewear market is projected to grow steadily by increasing health consciousness and rising participation in physical activities including yoga, gym workouts, and outdoor activities. Social media influencers and celebrity endorsements are significantly shaping consumer preferences, particularly among the country’s younger demographics. Women’s activewear retains an upper hand driven by a rising focus on wellness and style.
Canada activewear market is experiencing rapid expansion owing to the rising popularity of fitness and health benefits, and a growing emphasis on eco-friendly and sustainable apparel. Consumers in the country look for versatile activewear suitable for both fitness and everyday activities. The rise of e-commerce and direct-to-consumer sales channels also play a critical role, offering Canadian consumers access to global brands.
APAC Market Statistics
APAC activewear market is set to experience robust growth, driven by a rising youth population involved in health awareness, and a growing preference for athleisure. Factors including urbanization, rising disposable incomes, and integrating wellness trends into everyday fashion significantly boost the regional market. In September 2022, Vuori announced its expansion in China, Hong Kong, and Singapore. In China, Vuori is available exclusively via Tmall, China's most popular direct-to-consumer website. Similar expansion strategies by other global players are keeping the APAC market highly competitive.
India activewear market is expanding rapidly, fueled by the country’s increasing focus on fitness and wellness. The proliferation of gyms, yoga studios, and digital fitness platforms has significantly boosted demand. Additionally, homegrown brands such as HRX, and Decathlon, along with global players are capitalizing on this growth by offering affordable, high-quality activewear. The market is also influenced by rising e-commerce penetration, enabling broader access to diverse product portfolio.
China activewear market is poised for significant growth, driven by rising health consciousness, increasing disposable incomes, and a growing middle-class population. Government initiatives promoting sports and fitness have boosted participation in a number of physical activities. Additionally, low-tier cities are emerging as key growth areas, outpacing demand in top-tier cities like Beijing, and Shanghai. The market is also seeing a rise in niche sportswear, spurred by the popularity of the Olympics and the shift toward specialized athletic apparel.
