Global activewear companies are focusing on product innovation with sustainable and high-performance materials, expanding into emerging markets, and leveraging e-commerce and digital marketing for broader reach. For instance, Nike led the industry of athletic apparel, accessories, and footwear, with sales reaching more than USD 50.0 billion, followed by Adidas in second place, in 2023. Strategic collaborations, influencer partnerships, and direct-to-consumer channels also enhance brand visibility and customer engagement. Some of the prominent players in the market are:
Author Credits: Parul Atri
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