Active Smart and Intelligent Packaging Market Size

Active Smart and Intelligent Packaging Market size was over USD 31.94 billion in 2024 and is poised to reach USD 73.1 billion by the end of 2037, witnessing around 6.7% CAGR during the forecast period i.e., between 2025-2037. In the year 2025, the industry size of active smart and intelligent packaging is assessed at USD 33.63 billion.

The growth of the market can primarily be ascribed to the significant demand for active smart and intelligent packaging in pharmaceuticals to keep medicine safe, long-lasting, and usable. For instance, in 2021, it was observed that around USD 1.5 trillion was spent on medicines in United States. The medicines are supposed to be kept safe from climatic changes such as extreme heat or cold. Moreover, it is necessary to prevent them from physical damage, as it can break or leak the contents inside them. The API or active ingredient, in pharmaceuticals should be protected from light and damp environments. The impurities in the air, including certain gases, can react with the medicine inside the packaging, which spoils the therapeutic value. The packaging also maintains the quality of the drug.

The increasing inclination of cosmetic and personal care product manufacturers towards active smart and intelligent packaging across the world is estimated to project market growth in the coming years. Moreover, as per the estimations in the USA cosmetics comprise about 40% of the skincare industry with more than USD 50 billion worth of cosmetic sales annually. Moreover, active smart and intelligent packaging plays a crucial role in maintaining the shelf life and healthier properties of the product for a longer time. Active smart and intelligent packaging are categorized into two variants, which include active and intelligent packaging. Intelligent packaging mainly involves utility and communication data. All these factors together are estimated to propel the growth of the market during the forecast period.