Action Camera Market Size

Action Camera Market size was valued at USD 3.2 billion in 2023 and is poised to cross USD 9.4 billion by the end of 2036, expanding at more than 9.2% CAGR during the forecast period i.e., between 2024-2036. In 2024, the industry size of action camera is assessed at USD 3.4 billion.      

The global action camera market is poised for remarkable growth due to rising trends in sports adventure, increasing vlogging, and outdoor activities. A spur in demand for portable cameras with high picture quality, capturing fast and immersive action, was triggered by the advent of social media sites and content-sharing platforms such as YouTube and Instagram, among others. Besides, technological improvements in camera resolution, durability, and battery life provide larger reasons for customers to buy action cameras. As more and more people are engaging in active lifestyles and extreme sports, the demand for action cameras has been continuously surging.

The key players in the action camera market are consistently innovating to maintain their top position in the market. For instance, GoPro launched the waterproofed small-sized waterproof action camera HERO 12 Black in October 2023, tough enough to withstand extreme conditions along with quality footage. Meanwhile, supportive government policies and initiatives are critical drivers in the action camera market. In India, for instance, the government's goal of attaining USD 300 billion in electronics manufacturing with the partnering of vital vendors is projected to expand domestic action camera production.