8K Technology Market Trends

Growth Drivers

• Rising demand for high-resolution displays: There has been a steady shift from 4k to 8k resolution due to rising demand for superior quality images and larger screen sizes in TVs, gaming monitors, and displays used in advertising, education, healthcare, and other sectors. One such example is the launch of a full range of 8K QLED TVs by TCL India in 2021. With the launch of these TVs, the company underlines its commitment to bring new technologies to the market and cater to consumer demand. Moreover, there have been ongoing advancements in display panel and backlighting technologies, making it easier to produce 8K screens and displays at lower costs. This is another factor expected to drive market growth.
• High adoption of 8K technology in the gaming sector: one of the key factors driving global market growth is the rising demand for next-generation gaming consoles such as PlayStation 5 and Xbox Series X. In September 2020, NVIDIA announced the launch of 8K HDR gaming equipped with the world’s fastest graphic card, the GeForce RTX 3090 to enhance gaming experience and increase user engagement.  8K resolution in the gaming sector offers unmatched visual clarity, enhanced immersive and cinematic experiences, offering competitive advantages for gamers.

Challenges

• Limited bandwidth and storage capacity: High-definition content including 8K, requires a significant bandwidth which poses a challenge in regions with slow internet coverage. 8K technology also requires large storage space which can be a problem for streaming platforms and content creators.  Thus, these factors can limit the adoption of 8K technology and hamper the global market to a certain extent going ahead.
• Delayed upgrade cycles and limited availability of 8K content: Though 8K technology is rapidly gaining traction and some content is being produced in 8K, the availability of 8K films, shows, and streaming platforms is still low. Moreover, many consumers have long upgrade cycles for their electronics which can delay the adoption of 8K technology.