Despite delivering immersive growth, a Germany-based Food & Beverages Company wanted to capture market share of the vegan meal. The idea of acquisition persuaded the company to team up with Research Nester to combat the challenges.
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A leading food & beverage company from Germany, aimed to acquire a nutritious vegan meal company to expand, innovate, and reach more customers with its range of products.
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The company aimed to expand its geographical presence across 10,000 retail outlets, ranging from supermarkets to grocery stores to online shopping. Through this acquisition, our client wanted to gain a share of the packaged vegan meal market in several regions and boost its sales up to USD 300 million in the next calendar year. However, the company lacked proper insights into the valuation of the potential target company before perusing the acquisition.
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Research Nester conducted a comprehensive analysis to examine the company’s financial statements to assess its growth potential. The team also helped in evaluating market trends that could potentially impact its share price if it acquires the nutritious meal company.
Alternative dairy products, meat alternatives, and other food substitutes are becoming more and more popular, which provides an enormous opportunity for food and beverage businesses to win over the huge number of customers who wish to investigate vegan options including fruits, vegetables, and grains in their diets. It was found in a study conducted by the Academy of Nutrition and Dietetics in the US that people who follow a plant-based diet have lower rates of heart disease, cancer, diabetes, and high blood pressure. Research Nester analysts observed through their report on the global packaged vegan food market that during the market for vegan food is expanding quickly with a wide availability of innovative products. All of these growth opportunities were realized by our client which directed their aim towards merging with a global nutritious vegan meal company to expand its product portfolio and grab a robust market share. However, before acquiring any company our client wanted to gather information to evaluate the company’s position in the market by understanding its market share, and customer base. Going forward the company experienced several challenges before making any decision, which is:
Our team at Research Nester conducted market research on packaged vegan food market to understand the market trends, market size, and consumer behavior. Before acquiring the company our client was provided with necessary information related to its financial performance and assessment of its shares. We helped the company to identify potential risks associated with the acquisition to develop contingency plans for the near future and supported financial planning so that the company can make informed strategic decisions.
Our client successfully acquired a major nutritious vegan meal company headquartered in France, which enabled the client to expand their product lines by offering RTC vegan delicacies and other packaged plant-based milk naturally and helped in promoting the growth of their plant-based line. This as a result allowed them to target health-conscious customers by adding a range of packed healthy vegan meals to its existing product portfolio. The acquisition helped the company in generating sales of USD 250 million in CY2022 as compared to USD 100 million in CY2021. Further, as the demand for vegan food continues to rise the acquisition may help in expanding the market share of the company up to 25% by 2035.
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