Case Study on Low-Cost Countries Glass Shower Doors and Bathtubs
One of the major companies which is a leading manufacturer of kitchen and bathroom products, aims at expanding its sales of its export business by diversifying its product range of glass shower doors and bathtubs.
The Story
The company wanted to launch its previous and new products in low-cost countries, such as India, Turkey, Mexico, Brazil, Vietnam, and others. The company aims to augment its business growth by increasing the area for its export. The plan for launching new models of shower doors and bathtubs in these regions included-
- The company wants to launch new types of glasses, different types of shower doors, and bathtubs in various styles in low-cost countries
- They aim to expand their sales of the new products
- However, the lower budget of people of the region cannot compete with the high prices of bathtubs and shower doors, which was a huge obstacle for the company
For launching the new product and its export services in these regions, the company confided its trust in Research Nester, a top service provider and pioneer in consultation and marketing strategy research. With the help of Research Nester, the company launched exquisite bathtubs and glass shower doors in different varieties. In four months, the company found the best technology to make aesthetic yet sturdy shower enclosures. The company also became aware of the needs of the public in the region, which helped them broaden their product portfolio accordingly.
Our Recommendations:
The price range of the company’s existing products was uneconomical for a huge share of the population, and it was impeding the company's sales. Research Nester provided the company with detailed research of the market by providing the preferences of the people and the expenditures they are willing to make on their bathroom aesthetics and needs. Moreover, 10 major competitors in the low-cost country’s glass shower doors and bathtubs market are thoroughly examined in the Research Nester report. The research gave the firm a thorough image of the market and identified the challenges that are expected to obstruct the new plan for the organization.
Future Growth Prospectus:
The Research Nester team forecasted the growth of the low-cost country’s glass shower doors and bathtubs market for the years 2023–2035 in its report, which helped the company expand its business. With the help of the information given by Research Nester, the company laid out strategies to launch its products in the market in collaboration with other major manufacturers of shower doors and bathtubs. The data from the Research Nester helped the company learn about the positions of other manufacturers and aided in the decision to form a partnership.
Challenges Faced:
Managing the cost of the glass shower doors and bathtubs was a huge challenge, however, it was overcome by sourcing the raw material from local manufacturers in various regions. As a result, it significantly reduced the cost of the product.
The growth factors:
The report presented by Research Nester on low cost countries glass shower doors and bathrooms includes all the primary growth drivers, such as the rapidly growing urban areas, the growing popularity of luxury homes, the rising demand for hotel rooms, and the growing construction industry. Moreover, launching the products at lower prices helped the business flourish notably.
Results:
- The company discovered the ideal partnership for building and launching the new glass shower doors and bathtubs
- The company successfully started its export sales in different countries, including India, Vietnam, and Indonesia.
